Titel | Wasted on Some |
Agentur | BBC Creative Services |
Kampagne | Wasted on Some |
Werbende | BBC |
Marke | BBC iPlayer |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 10 |
Geschäftsbereich | Fernseh- & Radioprogramme & Sender |
Philosophie | As viewing habits change, the success of iPlayer has become key to the BBC’s future. Yet it was struggling to connect with younger audiences, who assumed that neither the content nor brand was for them. The creative brief set out to challenge this perception and prove that the platform was indeed relevant to under 35s. Wasted on Some is an irreverent brand campaign that pokes fun at this assumption, by creating caricatures of what young people believe the typical BBC viewer to be, before playfully suggesting that many iPlayer shows are in fact wasted on this audience. |
Medientyp | Internet-Film |
Länge | |
Executive Creative Director | Helen Rhodes |
Produktionsleitung | James Wood |
Planungsleiter | Mike Lean |
Creative Director | Becca Pottinger |
Creative Teammitglied | Andy Parkman |
Senior Producer | Rachel Roberts |
Projektmanager | Phoebe Bibbings |
Planner | Rosanagh Ker |
Produzent | Jessica Greshoff |
Produzent | Ben Roberts |
Produktionsmanager | Caroline Greig |
Produktionkoordinator | Beth Morson |
Audio Producer | Michaela Hallam |
Audio Producer | Dominic Ross |
Audio Producer | Gavin Matthews |
Audio Producer | Deborah Whitfield |
Direktor Digitale Kreation | Ashley Temple |
Direktor Fotografie | Jane Record |
Sounddesigner | Marc Hardman |
Sounddesigner | Mark Hills |
Designer | Dan Cavicchia |
Motion Designer | Kieran Ahmed |
Motion Designer | Mark Robertson |
Head of Marketing | Kerry Moss |
Marketing Manager | Nick Gilmer |
Marketing Executive | Lucy Hodson |
Media | Tony Dalton |
Campaign Coordinator | Sam Cuthbertson |
Post-Produktion | Stanley Post |
Regisseur | Tim Godsall |
Executive Producer | Tor Fitzwilliams |
Produzent Digital | Ben Smithard |
Art Director | Morgan Kennedy |
Associate Director | Adam Spivey |
Kolorist | Jason Wallis |
Online Editior | Mark Chapman |
Komponist | CJ Gaikward |
Produzent Post-Produktion | Oscar Wendt |
Fotograf | Alex Telfer |
Fotograf | Ian Weldon |