Alvaro Soto
Senior Copywriter at INNOCEAN USA
Los Angeles, Vereinigte Staaten von Amerika
TitelSacrifice
Agentur
Kampagne Sacrifice
Werbende Constellation Brands, Inc.
Marke Modelo
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 11
Geschäftsbereich Bier, Cidre
Philosophie With soccer top of mind this fall, today Modelo® is announcing a new campaign from creative AOR Grey New York called ‘Sacrifice’ in celebration of soccer fans everywhere.‘Sacrifice’ highlights the highs and lows of fandom, and what is often forgotten about in the madness of game day… fallen beers. You’ve probably seen it at bars and stadiums and hopefully not living rooms - fans jump up in excitement or horror and their beers slosh to the floor. Collateral damage. But fans with Modelo’s Fighting Spirit™ soldier on. Two 15: and :30 spots in English and Spanish depict these exact moments.
Medientyp Fernsehen
Länge
Werbeleiter
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Executive Creative Director
Executive Creative Director
Creative Director
Junior Copywriter
Junior Art Director
Projektmanager
Leitender Produktionsverantwortlicher
Executive Producer
VP, Business Affairs
EVP Account Director
VP, Account Director
Senior Account Executive
Executive Strategy Director
Strategy Director
Strategy Director, Data
Data Strategist
Production Partner SKUNK
Regisseur
Direktor Fotografie
Post-Produktion
Cutter

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