During the holidays, the sky of Lima is full of lights and many celebrate it... but not all. To raise awareness about the chaos that our pets live through fireworks, we did this using Snapchat.
Philosophie
In Peru, the holidays are lived in great. The sky over Lima is full of lights and the Christmas spirit is celebrated by many people… But not by everyone.
Problem
Animals hear the noise of bombards up to 500 times with greater intensity than humans. They stun the animals. When they hear these loud noises, they have different reactions, and can even kill them.
Ergebnis
We got more than 350 000 people watched our message between the 30th and 31st of December. And, above all, with no money.