Titel | Honda-Civic - Up |
Agentur | Wieden+Kennedy |
Kampagne | Up |
Werbende | Honda Motor Co., Ltd. |
Marke | Honda Civic |
Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 2 |
Geschäftsbereich | Kraftfahrzeuge |
Slogan | Welcome challenge see where it takes you |
Story | Imogen Horrocks, a Team GB climber, stars in the ad as she leaps from the safety of a ladder to conquer a giant clay mountain. When she finally reaches the top, the protagonist discovers the new Honda Civic. Her ascent represents the car-maker’s own engineering feat and the challenges of bringing an idea to life. |
Medientyp | Presse & Publikationen |
VFX Company | MPC LDN |
Tonstudio | Factory Studios |
Musik | SIREN |
Leitung 3D | Mike Little |
Executive Creative Director | Tony Davidson |
Agency Executive Producer | James Guy |
Sounddesigner | Neil Johnson |
Gruppenplanungsdirektor | Matt Walters |
Sounddesigner | Anthony Moore |
Creative Director | Scott Dungate |
Art Director | Joris Philippart |
Agentur TV-Produzent | Michelle Brough |
Group Account Director | Nick Owen |
Produzent | Dougal Meese |
Agentur TV-Produzent | Samara Zagnoiev |
Druck-Produzent | Rebecca Herbert |
Kolorist | George K |
Leitung Spezialeffekte | Bill McNamara |
Music Producer | Sian Rogers |
2D-Lead | Iain Murray |
Direktor Fotografie | Eric Gautier |
Cutter | Sacha Szwarc |
VFX Producer | Sophie Hogg |
Executive Producer | Paul Weston |
New Business Lead | Sandra Hugues |
Texter | Jason Scott |
Designer | Simon Elvins |
Executive Creative Director | Lain Tait |
Etatdirektor | James McHoull |
Kundenbetreuer | Olivia Amato-Pace |
Druck-Produzent | Mark D’abreo |
Regisseur | Pedro Martin-Calero |
Sounddesigner | Jack Hallett |
Redaktion | Speade |
Produktionsfirma | Colonel Blimp |