Li Chun, Alice Chou
Chief Creative Officer at dentsuMB taiwan
Taipei, Taiwan
TitelSingle Belief
Agentur
Kampagne Single Belief
Werbende Pernod Ricard
Marke The Glenlivet
Datum der ersten Ausstrahlung/Veröffentlichung 2016 / 10
Geschäftsbereich Whisky, Gin, Wodka
Story Keeping in line with The Glenlivet's positioning as "the single malt that started it all", the film promotes the brand's unchanging spirit in producing consistently high quality tasting whiskies since 1824. The 15-minute short film, saw the collaboration of internationally renowned Golden Lion winners, Tsai Ming-Liang and Lee Kang-Sheng. Returning to the location of the pair's first film, Ximending (Taipei), Lee stands amidst the crowded streets with a calm and steady gaze despite the curiosity of passersby. Symbolic of his steadfast creative vision throughout his film career, this stance parallels that of The Glenlivet's "Single Belief".
Medientyp Fernsehen
Länge
Produktionsfirma
Texter
Regisseur
Creative Director
Art Director
Chief Creative Officer
Executive Creative Director
Texter
Etatdirektor
Etatdirektor
Kundenbetreuer
Account Executive
Regisseur
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