Jean Rizk
Grafik-Designer at Ogilvy Beirut
Beirut, Libanon
TitelAlzheimers a Night to Remember
Agentur
Kampagne Alzheimer's a Night to Remember
Werbende Alzheimer’s Association Lebanon
Marke Alzheimer’s Association Lebanon
Datum der ersten Ausstrahlung/Veröffentlichung 2017 / 2
Geschäftsbereich Gemeinnützige Organisationen
Story The Alzheimer’s Association wanted to raise awareness amongst a younger audience but young people don't want to listen about illnesses that effect the old. We did this by making them experience the symptoms of Alzheimer's (confusion, memory loss and disorientation) without them knowing. In 3 Karaoke venues we secretly changed the lyrics of famous songs. By altering the lyrics, we gave the unsuspecting performers a taste of what it feels like to be confused and disoriented; the daily struggles of an Alzheimer's patient. At the end of the songs, our main message followed on screen explaining what had just happened, triggering a very emotional reaction to the audience present. 
Medientyp Fernsehen
Länge
Chief Creative Officer
Executive Creative Director
Kaufmännischer Geschäftsführer
Geschäftsführer
Stellvertretender Creative Director
Stellvertretender Creative Director
Texter
Grafik-Designer
Grafik-Designer
Produktionsfirma
Produktionsfirma Beyond Post

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