Lucile Wissocq
Etatdirektor at Marcel
Paris, Frankreich
TitelWhere's my sock ?
Agentur
Kampagne Where's my sock ?
Werbende Monoprix
Marke Monoprix
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 3
Geschäftsbereich Einzelhandel, Vertrieb & Gastättengewerbe
Philosophie To introduce Monoprix's new three-sock "pairs", Rosapark created a film centered on that age-old question 'Where's my Sock?'
In the spot, people are seen searching under beds, in hampers and even diving into laundromat machines to try to find their favorite sock, which has abandoned their other foot. One even sobs into the remaining sock as she pines for its mate.

The solution is a pack that includes a pair of socks plus one - the Monoprix three-sock pair.
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