Titel | Heat Tech Window Case Study |
Brief | Bubble wrap, commonly used for packaging, became the medium of an advertisement that is actually warm: the Heat Tech Window. Just by applying the Heat Tech layer to a window, the room temperature rises by 2-to-3°C (3.6-to-5.4°F). 1)The air inside the bubbles blocks the heat conduction between the outside and inside, thus raising the temperature of the room. Just as Uniqlo's Heat Tech clothes insulate your body. |
Agentur | Cheil Worldwide |
Kampagne | Heat Tech Window |
Werbende | Uniqlo |
Marke | Uniqlo |
Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 4 |
Geschäftsbereich | Mode, Kleidung & Schuhe |
Story | Using bubble wrap, which is commonly used for packaging, we created an advertisement that is actually warm – the Heat Tech Window. Just by applying the Heat Tech Window to a window, the room temperature rises by 2~3°C(3.6~5.4°F). 1) The layer of air inside the air caps blocks the heat conduction between the outside and inside, thus raising the temperature of the room. Applying the Heat Tech Window saves an average 20% on heating. 2) It’s the solution to reduce the heating cost that is so expensive in Korea by means of affordable bubble wrap normally used for packaging. 1)Air Cap Sheet Insulation Estimation, 2015 / The Korea Institute of Building Construction2) Apartment Winter Heating Cost Saving Plan/Ministry of Knowledge Economy |
Problem | Made of bubble wrap, commonly used for packaging fragile items, Heat Tech Window has a layer of air-filled hemispheres that blocks the heat conduction between indoor and outdoor. Just by attaching the Heat Tech Window to the window, the temperature of the room rises by 2~3°C, saving an average of 20% on heating costs. |
Medientyp | Case Study |
Länge | |
Executive Vice President | Jeongkeun You |
Chief Creative Officer | Wain Choi |
Art Director | Sungphil Hwang |
Creative Director | Hyungkyun Oh |
Art Director | Hyungkyun Oh |
Etatdirektor | Jaehwan Lee |
Account Executive | Junseok Park |
Account Executive | Seungeun Lee |
Account Executive | Yujin Yujin Jung |
Agency Producer | Sunho Sunho Bae |
Bounce Creative | Wanmo Wanmo Koo |
Designer | Wanmo Wanmo Koo |
Bounce Creative | Jeakyun Jeakyun Kim |
Designer | Jeakyun Jeakyun Kim |
Bounce Creative / Designer | Sungjin Sungjin Lee |
Regisseur | Dongjo An |
Executive Producer | Kyounghyun Kyounghyun |
Bild und Kamera | Sungin Ji |
Bild und Kamera | Myungjun Kim |
Cutter | Jaeyun Lee |
Kolorist | Soyeon Soyeon Kim |
Sounddesigner | Sungrae Sungrae Hong |
Audio Village / Sound Studio Producer | Inu Inu Hwang |
Music Director | Arana Son |
Fotograf | Jiwon Choi |
Fotograf | Kyoungwon Kang |
Fotograf | Choongsun Park |
Model Agency | Hyewon Ha |