Hyungkyun  Oh
Directeur artistique at Cheil Worldwide Inc.
Seoul, Südkorea
TitelHeat Tech Window Case Study
BriefBubble wrap, commonly used for packaging, became the medium of an advertisement that is actually warm: the Heat Tech Window. Just by applying the Heat Tech layer to a window, the room temperature rises by 2-to-3°C (3.6-to-5.4°F). 1)The air inside the bubbles blocks the heat conduction between the outside and inside, thus raising the temperature of the room. Just as Uniqlo's Heat Tech clothes insulate your body.
Agentur
Kampagne Heat Tech Window
Werbende Uniqlo
Marke Uniqlo
Datum der ersten Ausstrahlung/Veröffentlichung 2017 / 4
Geschäftsbereich Mode, Kleidung & Schuhe
Story Using bubble wrap, which is commonly used for packaging, we created an advertisement that is actually warm – the Heat Tech Window.
Just by applying the Heat Tech Window to a window, the room temperature rises by 2~3°C(3.6~5.4°F). 1)
The layer of air inside the air caps blocks the heat conduction between the outside and inside, thus raising the temperature of the room.
Applying the Heat Tech Window saves an average 20% on heating. 2)
It’s the solution to reduce the heating cost that is so expensive in Korea by means of affordable bubble wrap normally used for packaging.
1)Air Cap Sheet Insulation Estimation, 2015 / The Korea Institute of Building Construction2) Apartment Winter Heating Cost Saving Plan/Ministry of Knowledge Economy
Problem Made of bubble wrap, commonly used for packaging fragile items, Heat Tech Window has a layer of air-filled hemispheres that blocks the heat conduction between indoor and outdoor. Just by attaching the Heat Tech Window to the window, the temperature of the room rises by 2~3°C, saving an average of 20% on heating costs.
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Etatdirektor
Account Executive
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Account Executive
Agency Producer
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Designer
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Cutter
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Sounddesigner
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Music Director
Fotograf
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