Titel | Tramroulette |
Agentur | TBWA\NEBOKO |
Kampagne | Tramroulette |
Werbende | Holland Casino |
Marke | Holland Casino |
Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 12 |
Geschäftsbereich | Lotterie & Glücksspiele |
Story | How about a quick gamble while waiting for public transport? Holland Casino recently conjured a up a tram and a platform to replicate a life-sized roulette table in their Tram Roulette campaign in Rembrandt Square, Amsterdam. Tram passengers and passers-by were invited to play along in a life-size game of roulette. The platform was ‘transformed’ into a roulette table using special decals with the numbers 0-36, just like in a regular roulette game. In addition, a huge roulette ball was stuck to the side of the tram . As the tram pulled into the station platform, the person who was on the number where the ball finally stopped won a prize, which was given out by two croupiers . The game could also be played in real-time via Facebook Live, where participants could win great prizes. |
Medientyp | Außenwerbung |
Länge | |
Markt | Frankreich |
Creative Director | Bas Engels |
Creative Director | Sander Volleman |
Art Director | Sander Volleman |
Art Director | Bas Engels |
Texter | Bas Engels |
Texter | Sander Volleman |
Designer | Sophia Strydom |
Agency Producer | Quintin Baker |
Produktionsfirma | Vidiboko |
Produktionsfirma | JC Decaux |
Regisseur | Niels de Kuiper |
Fotograf | Pieter Colombijn |
Fotograf | Wouter Koomen |
Fotograf | Mink Pinster |
Fotograf | Danny Verduyn Lunel |
Cutter | Frits-Jan Smit |
Ton | Amp. Amsterdam |
Musik | Darius Dante |
Technical Design Supervisor | Robert Slot |
Technical Design Supervisor | Gert-Jan Brookman |
Technical Design Supervisor | Roderick Prince |
Kundenbetreuer | Jeroen Otten |
Kundenbetreuer | Joost Rombout |
Kundenbetreuer | Marco Kicken |
Kundenbetreuer | Liselotte Staal |