Fanny Begueria

DDB / GIVENCHY - Brand's Bible
LESS IS MORE FACTORY / SOCIETE DU GRAND PARIS - programmation & communication culturelle- finaliste à l'appel d'offre 2014-2015.
BETC / FONDATION LOUIS VUITTON - Digital Communication
AGENCE EVA ALBARRAN / MUSEE D'ART MODERNE DE LA VILLE DE PARIS - Fundraising

Consulting agency: brand identity and cultural communication
www.bureaudesprit.com

The two partners, as brand communications and sponsorship professionals, art market specialists, have founded Bureau d'Esprit with an ambitious aim to reveal the common thread connecting the brand and its cultural and artistic expression.
This emotional marketing allows the brand world to enrich its vocabulary and to create singular content by adding spirit and enchantment.

· Corporate Citizenship Council Leader:
coordinated the GE volunteers project leaders, led internal lobbying and reporting, analyzed the viability and the potential of the philanthropy projects.
- rebuilt GE Real Estate’s involvement in volunteerism and philanthropy. Chose the new projects, planed and organized the events from scratch (15 per year), communicated to staff volunteers (65% of the total GE Real Estate staff in France volunteered during the year, improvement of 80% of the number of volunteers).
- Coordinated with Senior Executive including Country CEO, Corporate Communication, across all business lines.
- Liaised with global Corporate Citizenship and GE Volunteers organization within GE (report to the US).

·Planed and organized participation to professional exhibitions, VIP events, conducted coordination with press agency, designed external presentations for General Manager (for investors) and GE Volunteers council (for Board of Directors, employees and non-profit organizations).
- Wrote articles for internal newsletters (pitch stories)

-Programmed and organized 40 events in 2 years (Contemporary art: exhibition « Fond National d’Art Contemporain », Claude Closky a La Casa de Francia; concerts: Rolando Villazón and the Philharmonic Orchestra of Mexico, Fête de la Musique in Mexico…).
-Wrote opening speeches, diplomatic communications and statements, articles for our magazine.
-Led Fundraising campaigns: targeted the sponsors, discussed the partnership agreement, developed sponsors loyalty program. (+ 40% funds for « La Fête de La Musique »).
-Managed projects including contracts, controlled expenses to fit in the budgets.
-Recruited and coached 9 interns in 2 years.

- Run live weekly program in prime time about French contemporary culture and music (program in Spanish)(in the Julio y Sopitas radio show -500000 auditors-)
- Chose contents, wrote oral speeches.

- Led the graphic chain and visual identity for the event : « European meeting of the artists », (« Les Rencontres Européennes des Artistes. »): agency briefing, choice of the designer, coordination with the printer.