Zusammenfassung
18yrs experience in Planning - both in agencies and freelancing. A short stint with marketing at a large telecom/ mobile corporation. Experienced focus group facilitator/ qualitative researcher. Degree as business coach in 2008, teaching at Miami Ad School, APG, ADC, University of Lucerne. Board member of the APG (2008-2012) and GWA (since 2015)
Loves to work on both German and international projects.
Aiming at connecting with marketing and planning professionals around the globe.
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Positionen
Chief Strategy Officer
Berlin, Deutschland
February 2014 - Derzeit hier (10 Jahre 2 Monate)
Executive Strategy Director
DDB Tribal Group GmbH
January 2012 - December 2013 (1 Jahr 11 Monate)
Leading the Planning Dept for the DDB Tribal Group - including the offices in Berlin, Düsseldorf, Hamburg and Vienna.
Founder/ Managing Director
doubleshift
December 2009 - January 2012 (2 Jahre 1 Monat)
Consulting company for brand and communication strategy. Specialized in creative tools for qualitative research.
Owner
buerobraun
2004 - December 2009 (5 Jahre 11 Monate)
Offering strategic planning for advertising and marketing communications, as well as facilitation of brand workshops, focus groups.
Brand Planning classes for creatives as well as summer Planning Bootcamp Seminars
Head of Brand & Communication
BenQ Mobile / Siemens AG - Mobile Devices, Germany
October 2005 - January 2007 (1 Jahr 3 Monate)
Director of Brand & Marketing Communications within the headquarter, responsible for all above and below the line communication activities, leadership of all communication disciplines including new media, sponsoring, event, media, brand, classical communication as well as regional communication management.
Strategic Planning, Account Planning, Campaign Planning, Brand Research, Brand Consultancy, Campaign Pre-Tests
Senior Planner
LUCY Planning
2001 - 2004 (3 Jahre)
See Springer & Jacoby/ LUCY Planning was a division for strategic planning at S&J
Senior Strategic Planner
Springer and Jacoby Werbeagentur GmbH and Co. KG
2000 - 2004 (4 Jahre)
Ensuring efficency of campaigns this is the former description of the now Strategic Planning dept at Jung von Matt Hamburg
Planner
Ammirati Puris Lintas
1998 (1 Jahr)
Project Manager
Trendbuero
1994 - 1997 (3 Jahre)
Freelance project management including group and workshop moderation, analysis of findings, preparation of presentations and client presentations.
Ausbildung
Business Coaching Grade Certificate Verband für Coaching und Training (DVCT)
2007 - 2008 (1 Jahr)
Kommunikationswirt
1992 - 1997 (5 Jahre)
Media (1)This position has 1 media
