Titel | MENstruation |
Agentur | BBDO New York |
Kampagne | MENstruation |
Werbende | Thinx |
Marke | Thinx |
Posted | Oktober 2019 |
Geschäftsbereich | Damenhygiene |
Story | For its first TV campaign, Thinx needed a provocative film that highlighted not only the benefits of its period-proof underwear, but also its mission to de-stigmatise periods. The spot shows what the world would look like if men got their period too. When the ad got banned for “unacceptable” imagery, the agency turned the censorship into a conversation. The escalating discussion forced networks to reconsider the ban, resulting in the first in-use tampon to ever air on TV. |
Medientyp | Internet-Film |
Länge | |
VP Creative Director | Bianca Guimaraes |
VP Creative Director | Peter Alsante |
ACD | Jenn Tranbarger |
ACD | Jessica Rello |
Worldwide Chief Creative Officer | David Lubars |
Regional Chief Creative Officer | Greg Hahn |
Executive Producer | Angela Narloch |
Executive Producer | Anthony Curti |
Produzent | Corie Rosenblatt |
Director of Content | Yamaris Leon |
Music Producer | Julia Millison |
Business-Manager | Shelly Bloch |
Produktionsleitung | Dave Rolfe |
Account Director, Social Media | Katherine Grib |
Account Executive | Olivia Dames |
Leiter Strategie | Crystal Rix |
SVP Global Brand Management | Nicole Landesman |
SVP Global Brand Management | Kim Ryneska |
Data Strategy Director | Christine Yang |
Partner Managing Director | Shawn Lacy |
Kreation / Art Direction | Rachel McDonald |
DOP Assistant | Autumn Durald Arkapaw |
Executive Producer | Holly Vega |
Produktionsleitung | Mercedes Allen-Sarria |
Head of TV | Rachel Glaub |
Herstellungsleiter | Maury Strong |
Redaktion | Arcade Editorial |
Executive Producer / Managing Director | Sila Soyer |
Produzent | Arlene Perez |
Cutter | Laura Sanford |
Cutter | Jeff Lopus |
Asst. Editor | Max Hoffman |
Sounddesigner | Heard City |
Audioingenieur | Eric Warzecha |
Kolorist | Sofie Borup |
Produzent | Alexandra Lubrano |
Produzent | Bethany Phillips |
Produzent | Luke Proctor |
VFX-Künstler | Anton Anderson |
VFX-Künstler | David Forcada |
VFX-Künstler | Justin Keil |
VFX-Künstler | Jamie Scott |
VFX-Künstler | Drew Maloney |
VFX-Künstler | Sam Caine |
VFX-Künstler | Corey Brown |