Telekom Electronic Beats - "The Lenz App"

Saatchi & Saatchi

Saatchi & Saatchi London, Großbritannien

18763

Titel	The Lenz App
Agentur	Saatchi & Saatchi
Kampagne	The Lenz by Telekom Electronic Beats
Werbende	Deutsche Telekom AG
Marke	Telekom Electronic Beats
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 4
Geschäftsbereich	Telekommunikation
Philosophie	Using Chroma Keying technology, the iconic Deutsche Telekom brand-colour magenta has been harnessed to create a new medium for entertainment – a media channel in itself. Meaning that whatever the magenta surface – a computer screen, framed image or door - by placing a phone in front of it, it will reveal content. The mobile app has been created especially for Telekom Electronic Beats, Deutsche Telekom‘s music and lifestyle program, and will launch with British virtual band Gorillaz. Showcasing exclusive Gorillaz content, artwork, videos and new music, the App acts as a portal to a new dimension in music and entertainment.
Medientyp	Case Study
Länge	56 seconds
Executive Creative Director	Jan Teulingkx
Creative Director	Franki Goodwin
Creative Director	Will John
Creative Teammitglied	Bruno Di Lucca Goncalves
Creative Teammitglied	Tom Cleeland
Creative Teammitglied	William Millner
Creative Teammitglied	Harriet Ronn
Creative Teammitglied	Barney Spiro
Production Company	Strangelove
Animation Company	Passion Pictures
Director	Papaya Dog
Producer	Lisa Mason