Benjamin Le Breton
Creative Director at BETC
Paris, Frankreich
TitelAimen
Agentur
Kampagne Aimen
Werbende CANAL+
Marke Canal+
PostedMai 2017
Produkt The Young Pope
Geschäftsbereich Fernseh- & Radioprogramme & Sender
Story If you’re familiar with the colloquialism “What would Jesus do?” Canal+ may finally have an answer for you. For the launch of The Young Pope series in France, the TV channel took to social media, armed with artificial intelligence and The Bible. AiMEN, powered by IBM Watson, responded to users’ twitter and Facebook posts with witty biblical quotes. Talking smack? Read a bit of John 15:12. Being too proud? Samuel 2:3 will put you back in your place.
Medientyp Case Study
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Creative Director
Creative Director
Art Director
Texter
Produzent Digital
Strategieplaner
Produktionsfirma
Agency Producer
Executive Creative Director Digital

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