| Titel | The Abusive Teller Machine |
| Agentur | Rothco, part of Accenture Song |
| Kampagne | The Abusive Teller Machine |
| Werbende | Allied Irish Bank |
| Marke | AIB |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 4 |
| Geschäftsbereich | Öffentliche Sicherheit & Gesundheit |
| Story | “Why do you need more money?” “Are you hiding money from me?” “If you’re lying, I’ll find out.” These were just some of the questions and threats that turned a simple, everyday experience into something insidious and eye-opening. |
| Philosophie | To demonstrate this and increase understanding and empathy for financial abuse victims, ROTHCO created the ‘Abusive Teller Machine’ - an AIB ATM that took on the controlling behaviour of a financially abusive partner when people attempted to withdraw money from their account. |
| Medientyp | Interaktiv |
| Länge | |
| Agency Producer | Aisling O’Dwyer |
| Executive Creative Director | Alan Kelly |
| Creative Director | Stephen Rogers |
| Art Director | Matt Evans |
| Texter | James Pash |
| Designer | Gerard Sexton |
| Designer | Stephen Flynn |
| Kaufmännischer Geschäftsführer | Jimi McGrath |
| Etatdirektor | Emily Lyons |
| Kundenbetreuer | Amy Harrington |
| Strategie/Planung | Bronagh O’Donovan |
| Data Strategist | Jennifer Langan |
| Projektmanager | Irene Sharkey |
| Technischer Direktor | Daire Lennon |
| Regisseur | Ross Whitaker |
| Produzent | Aideen O’Sullivan |
| Cutter | Robert Hegarty |
| Post-production Supervisor | Jen Connolly Raygun |
| Produktionsdesigner | Joe Fallover |
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