AIB - "The Prayer of the Brave"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Irland

6593

Marke: AIB
Länder: Irland

Werbende: AIB

Titel	The Prayer of the Brave
Agentur	Rothco, part of Accenture Song
Kampagne	Prayer of the Brave
Werbende	AIB
Marke	AIB
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 8
Geschäftsbereich	Bank Services, Börsenmakler
Philosophie	Running a business isn’t easy. It can be demanding, overwhelming, and often asks more than is expected. The level of resolve and perseverance to succeed is universal no matter its size. To help celebrate the dedication and bravery of those who own or run businesses, and the important role they play in the Irish economy, AIB has launched an inspiring new campaign created by Rothco, part of Accenture Interactive, that crafts an ode to these business owners. Entitled ‘Prayer of the Brave’, the campaign applauds business-owners and leaders as they go about their days, giving voice to all the challenges and emotions of running their own company – whilst an inspiring ‘prayer’ of positivity is recited in voice-over. Each line of the prayer reveals the inner-most thoughts of business owners; their hopes, dreams, and deep wishes for themselves, their staff, family and the businesses they run. As the campaign focused on backing Irish businesses, Rothco, part of Accenture Interactive and AIB sought to have nearly every element of the production do the same. Shot in Ireland post lock-down, against a backdrop of tight restrictions, the agency worked with Emmy award-winning filmmaker Emer Reynolds and Antidote Films to bring the ‘Prayer of the Brave’ to life. With sound design by award-winning composer Steve Fanagan and cinematography by Kate McCullough, the film not only became an emotive ode to business owners, but a showcase of home-grown talent in the Irish film industry.
Medientyp	Internet-Film
Länge	60 seconds
Agency Producer	Aisling O’Dywer
Agency Producer	Jessica Derby
Chief Creative Officer	Al Kelly
Executive Creative Director	Jen Spiers
Creative Director	Ray Swan
Creative Director	Emma Sharkey
Creative Teammitglied	Alex Ingarfield
Creative Teammitglied	Fabiano Dalmácio
Creative Teammitglied	Edel Quinn
Finished Artist	David Gallagher
Finished Artist	Gerry Cole
Geschäftsführender Teilhaber	Jimi McGrath
Kaufmännischer Geschäftsführer	James Moore
Etatdirektor	Karen Austin
Kundenbetreuer	Amy Harrington
Account Executive	Steven Nagle
Strategiedirektor	Patrick Ronaldson
Strategy Director	Casey Smyth
Digital Strategy	Colm Cusack
Fotograf	Christopher Lindhorst
Digitale Retuschierung	Floss Creative
Musik	Leland Music
Produktionsfirma	Andidote
Regisseur	Emer Reynolds
Produzent	Andrew Freedman
Direktor Fotografie	Kate McCullough
Produktionsdesigner	Joe Fallover
Post-Produktion	OuterLimits
Cutter	Tony Cranstoun
Post-production Supervisor	Brian Raftery
VFX Supervisor	Andy Clarke
Ton	Kieran Horgan
Sounddesigner	Steve Fanagan
Chief Marketing Officer (CMO)	Mark Doyle
Head of Marketing	Nuala Kroondijk
Marketing Manager	Jane Chmara