|Brief||Have you ever recommended an average restaurant? Or an average movie? Or a book that was just not bad? The films take us to an imaginary world in which people are forever celebrating the average, the banal and the so-so. Nobody does that in real life, of course. That's why Boursorama Bank gets almost half of its new customers from recommendations. Because nobody recommends anything average.|
|Geschäftsbereich||Bankwesen, Finanzen, Recht & Versicherung|
|Story||The films introduce an imaginary world where people live surrounded by average things and recommend them to each other. A world where the banality of thing becomes a standard. The campaign highlights here the relationship of trust between Boursorama Bank and its clients while putting forward the power of its recommendations.|
|Executive Creative Director||Georges Mohammed-Chérif|
|Art Director||Mickael Krikorian|
|Art Director||Victor Sidoroff|
|Account Executive||Marie Henaff|
|Account Executive||Lola Pegoraro|
|TV Producer / Art Buyer||Katya Violi|
|TV Producer / Art Buyer||Assya Mediouni|
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