Lola Pegoraro
Gruppenleiter at Meetic
Paris, Frankreich
TitelThe teacher
BriefHave you ever recommended an average restaurant? Or an average movie? Or a book that was just not bad? The films take us to an imaginary world in which people are forever celebrating the average, the banal and the so-so. Nobody does that in real life, of course. That's why Boursorama Bank gets almost half of its new customers from recommendations. Because nobody recommends anything average.
Agentur
Kampagne AVERAGE
Werbende Boursorama
Marke BOURSORAMA BANK
PostedNovember 2017
Geschäftsbereich Bankwesen, Finanzen, Recht & Versicherung
Story The films introduce an imaginary world where people live surrounded by average things and recommend them to each other. A world where the banality of thing becomes a standard. The campaign highlights here the relationship of trust between Boursorama Bank and its clients while putting forward the power of its recommendations.
Medientyp Fernsehen
Produktionsfirma
Executive Creative Director
Geschäftsführer
Art Director
Art Director
Texter
Texter
Etatdirektor
Etatdirektor
Account Executive
Account Executive
Strategie/Planung
TV Producer / Art Buyer
TV Producer / Art Buyer
Regisseur
Produzent
Post-Produktion

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