Specsavers Australia - "Cubby House - Should've Gone to Specsavers"

Cummins & Partners

Cummins & Partners St Kilda, Australien

8749

Marke: Specsavers Australia
Länder: Australien

Werbende: The Perkins family

Titel	Cubby House - Should've Gone to Specsavers
Agentur	Cummins & Partners
Kampagne	Cubby House
Werbende	The Perkins family
Marke	Specsavers Australia
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 5
Geschäftsbereich	Optiker
Philosophie	House’ includes an actual eye test that viewers can take part in from the comfort of their couch. Debuting this Sunday 6 May, on Channel 7’s Sunrise, with peak evening slots also running on Nine’s The Voice, Specsavers is known to deliver wit and irreverence through its humorous advertising and the latest TVC is no exception. Created in conjunction with Cummins&Partners and containing over 15 deliberate mistakes, Specsavers is calling on the public to test their sight and tell the eye care provider exactly how many errors they can detect, for a chance to take home their share of $15,000. Directed by Tim Bullock, who brought us the much-loved Should’ve Gone to Specsavers ads ‘Vet’ and ‘Bingo’, ‘Cubby House’ tells a story that any seasoned home renovator or lover of The Block can empathise with. In a true ‘Should’ve’ moment, the advertisement features a DIY dad on a mission to renovate the family’s old cubby house and turn it into a magic princess dream castle for his daughters, only to discover he has decorated Lenny the dog’s backyard kennel instead. The campaign rolls out across TV, online, social media and in 376 stores across Australia and New Zealand. For your chance at the cash, simply visit www.specsavers.com.au/cubbyhouse. Three winners each week will take home $1,000 over five weeks.
Medientyp	Fernsehen
Länge	30 seconds
Markt	Neuseeland
Marketing Director	Sarah McInnes
Kampagnenmanager	Lisa Otterburn
Campaign Executive	Sarah Bragg
Texter	Michelle Canning
Art Director	Ben Horewood
Art Director	Aaron Lipson
Producer	Carol Sinclair
Chief Creative Officer	Sean Cummins
Head of TV	Chris Moore
Production	Chris Moore
Group Account Director	Marnie McKenzie
Chief Executive Officer (CEO)	Chris Jeffares
Kundenbetreuer	Christina Meurer
Account Director	Kyle Berns
Kundenbetreuer	Dominique Grainger
Produktionsfirma	Scoundrel
Executive Producer	Adrian Shapiro
Director	Tim Bullock
Direktor Fotografie	Dan Lee
Producer	Kate Gooden
Post Production Company	The Butchery + The Refinery
Colourist	Martin Greer
Producer	Freya Maddock
Online Artist	Eugene Richards
Sound Company	Risk Sound
Sound Engineer	Dylan Stephens
Producer	Brodie Mattner