AdForum
Alexandre Gama
Alexandre Gama
CEO & founder of INOVNATION at Shareholder & Member of the Board of BAC-Briggs Automotive Company
São Paulo SP, Brasilien
Bearbeiten
Alle Arbeiten sehen
TitelA Poster 3 Times More Surprising
Agentur
Kampagne A Poster 3 Times More Surprising
Werbende Perfetti Van Melle
Marke Mentos
Datum der ersten Ausstrahlung/Veröffentlichung 2014 / 10
Geschäftsbereich Kaugummi
Story To present Mentos 3, a gum with 3 layers of flavor, “A poster 3 times more surprising” shows that big surprises can be hidden in small opportunities.
In this case an amateur guitar player ended in a National TV Talk Show after answering a poster looking for a guitar player. 
 
Agency: NeogamaBBH
Executive Creative Director: Alexandre GamaCreative Director: Márcio RibasArt Director: Daniel Poletto, Fernando PatucciCopywriter: Ligia Mendes, Bruno Godinho, Rodrigo SenraAgency Executive Producer: Mariah BayeuxAgency Producer: Paula Alimonda, Gabriela Baroni, Daniela GrandiniAccount Director: Silvia TommasiniAccount manager: Guilherme NogueiraProduction: VideocuboDirector: Victor ReisPhotographer: Anderson CapuanPost production: Diogo Dias de AndradeSound Studio: Loop Reclame 
Philosophie A poster 3 times more surprising
Problem How to launch the new Mentos 3, a gum with 3 layers of flavor, reinforcing the Mentos concept " surprise your day"?
Ergebnis Over 3 million page views on youtube, a hole break on a national TV Talk Show and loads of positive comments on blogs, sites and social networks.
Medientyp Branded Content
Länge
Executive Creative Director
Creative Director
Texter
Texter
Texter
Art Director
Art Director
Produktionsfirma
diretor
Direktor Fotografie
Sound Studio

An diesem Projekt beteiligte Leute

Könnte Ihnen auch gefallen...

Im Trend

John Mescall

Global Executive Creative Director
New York, Vereinigte Staaten von Amerika
McCann Worldgroup

John is currently Global Executive Creative Director at McCann Wo...

Lauren McCrindle

Group Creative Director
New York, Vereinigte Staaten von Amerika
McCann New York

Lara Burniston

Managing Director
Los Angeles, Vereinigte Staaten von Amerika
Circus

As Managing Director of Circus Marketing in LA, I collaborate acr...

Alex Grieve

Global & London CCO
London, Großbritannien
BBH

After 12 years Alex returned to his alma mater as Global & London...

Rodrigo Sobral

Executive Creative Director
London, Großbritannien
Freelance

As Vice President, Executive Creative Director of R/GA London Rod...

Silver Cuellar III

Creative Director
Greater Atlanta Area, Vereinigte Staaten von Amerika
Tombras

Silver Cuellar III is the Creative Director at Tombras in Atlanta...

Royer Jean-Christophe

Copywriter/Creative Director
Paris, Frankreich
DDB Paris

https://www.youtube.com/watch?v=0yl8KOIRt1g

Dave Henderson

Creative Partner
London, Großbritannien
Atomic London

MEHR PROFILE ANSEHEN

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's