Alexandre Gama
CEO & founder of INOVNATION at Shareholder & Member of the Board of BAC-Briggs Automotive Company
São Paulo SP, Brasilien
TitelFantasies
Agentur
Kampagne Fantasies
Werbende Mix Brazil Cultural and Diversity Festival
Marke Mix Brasil
Datum der ersten Ausstrahlung/Veröffentlichung 2014 / 9
Geschäftsbereich Gegen ethnische Diskriminierung
Story Neogama BBH created a campaign focusing the use of condom for the Mix Brazil Cultural and Diversity Festival. For 22 years, the Festival has been struggling against prejudice through art and now decided to raise another flag. The campaign will be launched on National Sex Day, 6/9 and shows in a fun way the diverse sexual practices that happen under the sheets. The headline is: Out of everything you've asked for, a condom is nothing. To distinguish one sexual practice from the other, each of them was shaped using a different animation technique, displaying representative elements of every practice. 
Philosophie Out of everything you've asked for, a condom is nothing. 
Problem How to create awareness on the use condom through art?
Ergebnis The film shows in a fun way the diverse sexual practices that happen under the sheets. To distinguish one sexual practice from the other, each of them was shaped using a different animation technique, displaying representative elements of every practice. 
Medientyp Fernsehen
Länge
Mehr Informationen https://www.youtube.com/watch?v=TyD5IC41R-I&list=UUhd_K6se9lWFvcEMmRQom8g
Executive Creative Director
Creative Director
Art Director
Texter
Produktionsfirma
Diretor
post production team
Tonstudio

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