Neogama BBH created a campaign focusing the use of condom for the Mix Brazil Cultural and Diversity Festival. For 22 years, the Festival has been struggling against prejudice through art and now decided to raise another flag. The campaign will be launched on National Sex Day, 6/9 and shows in a fun way the diverse sexual practices that happen under the sheets. The headline is: Out of everything you've asked for, a condom is nothing. To distinguish one sexual practice from the other, each of them was shaped using a different animation technique, displaying representative elements of every practice.
Philosophie
Out of everything you've asked for, a condom is nothing.
Problem
How to create awareness on the use condom through art?
Ergebnis
The film shows in a fun way the diverse sexual practices that happen under the sheets. To distinguish one sexual practice from the other, each of them was shaped using a different animation technique, displaying representative elements of every practice.