Titel | Chevrolet "Movement" Sweepstakes Promo |
Titel (Originalsprache) | Movimento Chevrolet |
Agentur |
Momentum Worldwide
|
Kampagne |
Chevrolet "Movement" Sweepstakes Promo
|
Werbende |
General Motors Corp.
|
Marke |
Chevrolet
|
Posted | Dezember 2005 |
Produkt |
Chevy
|
Geschäftsbereich | Kraftfahrzeuge
|
Story | Aiming at greater participation in sales promotions by the Chevy Net dealers, the brand launched a promotion with a basic differential: to stimulate, using different tactics sales in regions that were most for the assembly plant. |
Story (Originalsprache) | Visando um maior envolvimento da sua Rede de Concessionárias, a Chevrolet buscou com a promoção Movimento Chevrolet um diferencial fundamental: alavancar, com ações diferenciadas, regiões de grande importância para a montadora. |
Philosophie | With promotional activity based in Domingão of the Faustão, two sweepstakes took place--a national drawing and a weekly one in a region targeted by Chevrolet research as being most important to its dealers. |
Philosophie (Originalsprache) | Ancorada no Domingão do Faustão, a promoção tinha duas urnas: uma nacional e uma regional que contemplava semanalmente uma região determinada no roteiro estratégico da Chevrolet. |
Ergebnis | The results of the regional drawings upheld the argument of area dealers that similar promotions increase sales. Follow up research with participating consumers confirmed that 8% of them had bought a Chevrolet because of the promotion. |
Ergebnis (Originalsprache) | Os sorteios regionais levaram para a rede um forte argumento de vendas: pesquisa realizada com consumidores no período confirmou que 8% deles compraram um Chevrolet por causa da promoção. |
Medientyp |
Promotion & Events
|
Markt | Brasilien |
Executive Creative Director |
Reginaldo Ferrante
|
Creative Director |
Salvador Ponce
|
Account Executive |
Juliana Villa
|
Creative Director |
Mario Nascimento
|
Creative Director |
Alexandre Gama
|
Account Executive |
Márcia Gonçalves
|