CEO & founder of INOVNATION
at
Shareholder & Member of the Board of BAC-Briggs Automotive Company
São Paulo SP, Brasilien
| Titel | 2nd Copa Credicard Technoball Event |
| Titel (Originalsprache) | 2ª Copa Credicard Technoball |
| Agentur | Momentum Worldwide |
| Kampagne | 2nd Copa Credicard Technoball Event |
| Werbende | Credicard |
| Marke | Credicard |
| Posted | Dezember 2005 |
| Produkt | Credit card |
| Geschäftsbereich | Kreditkarten |
| Story | Inter-school football / soccer competition and mega event with live music and bull fights. In 2004 and 2005, the open air games took place in São Paulo on Saturday nights, during the months of April and May. |
| Problem | The championship involved over 32 insitutions of higher education in the Great São Paulo, all new markets for Creditcard. In exchange for participation, the schools opened their doors to Credicard for promotion and possible acquistion for its university card. |
| Problem (Originalsprache) | O campeonato envolveu 32 instituições de ensino superior da Grande São Paulo, que, em troca pela participação, abriram sua portas para a Credicard divulgar e comercializar seu cartão universitário. |
| Ergebnis | More than 6,000 college students attended the four nights of the event; word of mouth reached approximately 900M pupils. Through the competition, Creditcard conquered 44% of the previously worked market and greatly expanded its share in the new schools. |
| Ergebnis (Originalsprache) | As quatro noites do evento reuniram mais de 6.000 universitários e a divulgação atingiu aproximadamente 900M alunos, permitindo à Credicard conquistar 44% do mercado não trabalhado anteriormente e fortalecer o relacionamento com universidades já trabalhadas. |
| Medientyp | Promotion & Events |
| Art Director | Alexandre Gama |
| Texter | Dov Zylberman |
| Etatdirektor | Márcia Gonçalves |
| Account Executive | Enrrico Benetti |
| Agency Producer | Miucha Benetti |
| Agency Producer | Enrrico Benetti |
| Agency Producer | Adilson Arruda |
| Creative Director | Kiko Ponce |
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