Rafał Nagiecki
Designer at Szypenbeil
TitelRUBICON
Agentur
Kampagne Hang Loose concept
Werbende Nobile
Marke Nobile
Datum der ersten Ausstrahlung/Veröffentlichung 2017 / 6
Geschäftsbereich Kultur, Freizeit & Sport
Story The Hang Loose concept was created to encourage wake boarders to find peace by looking inside themselves. Five designs have been created, and they reflect five unique personalities and sets of experiences. When all the prints for each model are combined and placed side by side, they create a unique board design – each of which is simple yet modern and aims to attract a younger target audience through innovative 3D image rendering, fun imagery and a gadget-centric approach. Every board tells a unique story.
Philosophie The five wooden wakeboard designs all reflect different characteristics, and this is expanded on within the posters: Rubicon BRAH is a story of brotherhood and love of adventure; ALOHA shows a peaceful world of feminine emotions and simplicity; SHAKA tells a story of childhood friendship and imagination; AKAW epic speaks of spectacular adventures and curiosity; and BEE 3 is a tribute to inner freedom and creativity.
Medientyp Presse & Publikationen
Creative Director
Design Director
Art Director
Art Director
Art Director
Art Director
Digitale Retuschierung
Digitale Retuschierung
Digitale Retuschierung
3D Artist
Texter
Etatdirektor
Account Supervisor

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