Pippa Chambers

Pippa Chambers

Online Editor at AdNews Australia
Sydney, Australien


Online news editor at AdNews with a particular focus on ad tech/programmatic/ digital transformation/media agencies. Experience in video and podcast.

More than eight years experience working in the media industry for daily and weekly newspapers/court reporting, national B2B magazines, consumer tech news site, food magazine/website and many other digital sites. Experience in branded content, hosting and running roundtables and podcasts, creating daily e-newsletters and event/conference sessions. Social media advertising and SEO experience.

NCTJ/ NCE fully qualified senior newspaper journalist with a degree in media and communications. An experienced news reporter, investigative journalist and features writer with excellent knowledge of media law. 100wpm shorthand, local government/election experience, news writing and editing. 


Online Editor
AdNews Australia
October 2014 - Derzeit hier (5 Jahre 11 Monate)
In addition to overseeing and managing the AdNews.com.au news site and daily newsletter, I report on all things ad tech across the media, advertising and marketing industry in Australia.
From programmatic and data to attribution, RTB and more, I enjoy writing and learning about this fast-paced and exciting sector.

Freelance Tech Reporter
January 2013 - December 2014 (1 Jahr 11 Monate)
As a TechBeat contributor I covered breaking news in the ever shifting world of technology.
News Reporter
February 2013 - October 2014 (1 Jahr 8 Monate)
In order to help professionals stay up-to-date with all industry news, PerformanceIN provides the latest insights, topical features and news from across the thriving digital performance marketing world.
This role saw me cover news items and features within various industry subsections in the UK and US - from social media, SEO, video and email, to mobile, search, data, display, affiliate and analytics.
From carrying out interviews with industry CEOs, to looking at how Google’s latest algorithm updates and how Facebook’s advertising tweaks will impact the wider performance marketing industry, this was a varied role.
Other hot industry topics covered include attribution and the path to conversion, the rise of programmatic advertising, big data and the emergence and diversity of performance marketing in new territories.

Follow me @PippaC1
Freelance Journalist at Crumbs Magazine
August 2013 - September 2014 (1 Jahr 1 Monat)
I covered the latest exciting food and drink news from across the buzzing foodie hubs of Bristol and Bath.
From Tricks of the Trade features to breaking news, Q&As with food-loving gurus and subbing duties, this was an all-encompassing and varied role.
News Reporter at Ragtrader
Yaffa Publishing
September 2011 - August 2012 (11 Monate)
My role on this national magazine and website involved reporting on the business side of the Australian fashion and apparel industry.
In addition to sourcing exclusive stories through investigative journalism, I covered all business related topics within the industry including news on major acquisitions, new brands and liquidations to litigation cases, mergers and trading updates.
I produced a wide variety of in-depth features, one of which required me to travel to Lima for Peru Fashion Week.
This B2B role also required me to proof read, sub-edit and help formulate e-newsletters.
(Six months full-time/six months contributor).
Senior News Reporter at Weston & Somerset Mercury
September 2008 - August 2011 (2 Jahre 11 Monate)
From murders and fires to planning rows and community events, I was responsible for sourcing news from several nearby large villages and towns.
I attended magistrates and crown court on a regular basis and frequently broke exclusive front page stories.
I have reported on a huge variety of news stories from local politics, business, elections and major court cases to inquests, planning inquiries, many off diary stories and countless breaking news incidents.
I managed and organised the video aspect of the newspaper's website by filming and editing news videos.
Part of my daily role included online networking, providing feedback to readers, creating online polls and linking the website with social networks such as Facebook and Twitter.
I also contributed to two other sister publications (North Somerset Times and Midweek Mercury).
Several of my stories have also featured in the national press.
Freelance Trainee Reporter
Bristol News & Media
February 2008 - January 2009 (11 Monate)
During my time at the Bristol Evening Post I covered a wide range of news from court cases and community issues to breaking news and exclusive stories.


Media and Communications BA Hons

2002 - 2005 (3 Jahre)
NCTJ pre-entry certificate: Regulated by the National Council for the Training of Journalists (NCTJ), 2008. All certificates completed, including media law, local government and 100wpm shorthand. National Certificate Examination (NCE) for reporters, 2010.

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