STIB/MIVB - "The key to get Brussels in motion"

mortierbrigade

mortierbrigade Brussels, Belgien

11236

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: STIB/MIVB
Länder: Belgien

Werbende: STIB/MIVB

Titel	The key to get Brussels in motion
Agentur	mortierbrigade
Kampagne	The key to get Brussels in motion
Werbende	STIB/MIVB
Marke	STIB/MIVB
Posted	Juli 2019
Geschäftsbereich	Transport, Reise & Tourismus
Story	Public transportation is still the best way to get around in Brussels. To prove this, the STIB/MIVB and mortierbrigade have a surprise in store for all car owners: everyone looking for their car in Brussels, will find a tram instead. To make this possible mortierbrigade developed interactive billboards with special hard- and software that recognizes the frequency of a car key and responds to it. So, when you press your car key near one of the billboard, you hear a tram's 'ding-ding' instead of the 'beep-beep' of your car. The lights of the tram on the poster also light up in the same way you get when you open your car. The message on the poster is clear: "The STIB/MIVB is the key to get Brussels in motion." The billboards are placed in strategic spots in Brussels where a lot of motorists have to look for parking space.
Medientyp	Interaktive Outdoor Experience
Länge	55 seconds
Werbeleiter	Lionel Lammens
Werbeleiter	Barbara Foucart
Werbeleiter	Melisa de Wilde
Werbeleiter	Florence Manente
Creative Director	Jens Mortier
Creative Director	Joost Berends
Creative Director	Philippe de Ceuster
Creative Teammitglied	Ramin Afshar
Creative Teammitglied	Danny Vissers
Filmproduzent/Produzent	Amandine Clio
PR manager	Anne-Cécile Collignon
Social Media Manager	Jonas Van Bael
Designer	Inès Martinez
Designer	Sophie Bayeul
Designer	Vito Latorrata
Illustration	de Kwekerij
Illustration	Barbara Vandekonijnen
Regisseur	Gunter Blokken
Cutter	Jelle Van Stroo
Ton	Sonhouse