Raffael Mastrocola

Managing Director Latin America

Responsible for the office and P&L in Brazil and Argentina, I currently lead a team of 120 people to help our clients to transform their businesses and brands through creativity and technology. Main clients in SP office: Abbott, J&J, Mondelez, Sony, Telefonica, Michelin, Monsanto, Mapfre, Merck, among others. Main clients in BA office: Ferrero, Tic Tac, Kinder, Gobierno de Argentina, Rolling Stones, Danone, Emirates, Grupo Peñaflor, among other.

Responsible for the office and P&L in Brazil and Argentina, I currently lead a team of 120 people to help our clients to transform their businesses and brands through creativity and technology. The agency in SP has been growing 50% year over year, scaling the margin in a faster pace and decreasing dramatically people turnover. Main clients in SP office: Abbott, Mondelez, Sony, Telefonica, Michelin, Monsanto, Mapfre, Merck, among others. Main clients in BA office: Ferrero, Tic Tac, Kinder, Presidencia de Argentina, Rolling Stones, Danone, Emirates, Grupo Peñaflor, among others.

Havas Digital Brazil is the merging of two award-winning digital agencies in the market (Media Contacts and Havas Worlwide Digital). With more than 150 employees, Havas Digital offers full digital strategies to its clientes, like Reckitt Benckiser, Citroën, Telecine, Danone, Pizza Hut, Peugeot, Pirelli, Air France, Alelo, Pernod Ricard, postos ALE, Colgate, Invepar, Gomes da Costa, Cinemark, Whirlpool, among others.

Responsible for the Media Contacts office in Brazil, managing all teams (90+ employees) and working directly with all clients as PSA Peugeot Citroën, L'Oréal, Dannon, Pirelli, Colgate, Vivo, Ericsson, Alelo, Whirlpool, Cinemark, among others tier-1 brands.

The agency has been awarded as one of the best places to work in Brazil (according to GPTW), the Best Digital Agency in Brazil (according to the 2012 Agency Scope study) and achieved a healthy growth of 30% YoY, winning 10 pitches.

Responsible for developing and managing the strategic implementation of the Dell Account's marketing campaigns in Latin America, both B2C and B2B segments.

• Managing account development and revenue generation;
• Formulating demand generation strategy, recommending advertising media plans to the client in order to drive qualified leads to the online store and call center by controlling costs;
• Overseeing the coordination of marketing and advertising analyses performed by junior professional Account Supervisors and Account Executives;
• Leading the identification and targeting of the client’s advertising and marketing goals;
• Driving creative strategy to reach and persuade target markets;
• Managing financial reports ensuring budgetary and time objectives are met.