Lauren Smith

Lauren Smith

Operation Director at 72&Sunny
New York, Vereinigte Staaten von Amerika

Zusammenfassung

Self motivated and detail oriented advertising professional; Experience in qualitative and quantitative research and analysis and multi-channel communication development and production; Industry experience includes fashion/retail, premium spirits, financial services and automotive. 

Positionen

Operations Director
Brooklyn, Vereinigte Staaten von Amerika
July 2015 - Derzeit hier (5 Jahre 2 Monate)
Assistant Account Executive, Mercedes-Benz
New York, Vereinigte Staaten von Amerika
October 2014 - Derzeit hier (5 Jahre 7 Monate)
Assisted with development, production and maintenance of regional advertising for MBUSA and local retail advertising for the regional dealer groups; Managed development and production of national collateral pieces (brochures and dealer point of sale).
Brand Director
Brooklyn, Vereinigte Staaten von Amerika
July 2014 - January 2016 (1 Jahr 6 Monate)
Account Director
New York, Vereinigte Staaten von Amerika
January 2012 - July 2014 (2 Jahre 6 Monate)
Accounts: Under Armour, smartwater, Harry's and PUMA (global)
Customer Insight Specialist
Anthropologie
August 2009 - January 2012 (2 Jahre 5 Monate)
Maintained strong cross-functional relationships and aggregated insights from customer database and primary research for creative ideation and execution of various initiatives; Led recruitment, development and launch of brand’s customer panel. Collaborated with marketing and merchant teams to maintain monthly cadence of communication, including qualitative and quantitative research.
Account Supervisor
kirshenbaum bond + partners
San Francisco, Vereinigte Staaten von Amerika
January 2008 - August 2009 (1 Jahr 7 Monate)
Accounts: Diageo (Reserved Brands Portfolio), CIT Group, Capital One Bank, Abbott Laboratories, Sharper Image, Philadelphia Park Casino

Led development and execution of creative strategies across consumer and trade media including print, outdoor and interactive advertising, email and direct mail; planned, produced and analyzed customer relationship management program for DIAGEO’s Classic Malts Selection brand; Collaborated on projects including name development, brand identification and re-launch materials, and brand audit research.
Account Executive
kirshenbaum bond + partners
San Francisco, Vereinigte Staaten von Amerika
May 2006 - January 2008 (1 Jahr 8 Monate)
Accounts: Martha Stewart Omnimedia, CibaVision (Freshlook Contacts), Tab Energy, Diageo (Reserve Brand Portfolio), CIT Group.

Led development and production of day to day advertising projects; contributed to strategic development process, communications planning and understanding of competitive landscape

Ausbildung

Bachelor of Science - Business Administration, Marketing concentration

2000 - 2004 (4 Jahre)

Ähnliches Profil

Marwan El Hadidy
Operations Director
TMI.
Fey Daly
Operations Director
WCRS
Paul Johnson
Operations Director
ENGINE
Alison Arnold
Client Operations Director
Forsman & Bodenfors
Lena Eng
SVP, Integrated Operations Director
Craft WW
Jeremy Devilliers
National Operations Director
Leo Burnett Sydney
Gustavo Oliveira
Operational & Client Service Director
FCB Brasil
Stephanie Danielson
Director of Creative Operations
Crispin Porter + Bogusky

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's