MINI - "MINImalism (Board)"

HoC Dubai

HoC Dubai Dubai, Vereinigte Arabische Emirate

Awards

1318

Marke: MINI
Länder: Deutschland

Werbende: MINI

Titel	MINImalism (Board)
Agentur	HoC Dubai
Kampagne	MINImalism
Werbende	MINI
Marke	MINI
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 4
Produkt	MINI
Geschäftsbereich	Kraftfahrzeuge
Story	MINI has remained true to its roots since 1959 – with a minimalistic, iconic, and timeless design built with one purpose: to get the maximum out of the minimum of space. Nowadays a MINI is more than that. All cars are packed with the latest driver assistance systems and safety and comfort features. So how can we show that MINI not only stands for good design, but also technical innovation? Our idea: We combine the complex technology of modern car features and assistants with the minimalist, iconic and timeless design language of a MINI. Introducing MINImalism – a feature communication built from the iconic MINI logo’s wings. We turned the stripes into versatile design elements to communicate the new features and assistants, as minimalistic and iconic as the car itself.
Medientyp	Case Study
Creative Agency	Serviceplan Group
Creative Agency	Serviceplan Campaign
Art Director	Kunal Gagwani
Creative Director	Daniel Steller
Texter	Daniel Steller
Geschäftsführender Teilhaber	Leif Johannsen
Geschäftsführender Teilhaber	Patrick Matthiensen
Creative Director	Pavel Bondarenko
Art Director	Pavel Bondarenko
Head of Art	Michael Wilk
Geschäftsführender Teilhaber	Lars Holling
Global Chief Creative Officer	Alexander Schill
Texter	Philip Ziegler
Geschäftsführer	Natalie Shardan
Art Director	Tudor Cucu
Etatdirektor	Ann-Kathrin Frohloff
Marketing Director	Jochen Becht
Marketing Manager	Adnan Dalvi
Kundenbetreuer	Gonca Gorgulu
Motion Design	Linus Brandes
Sounddesigner	Denis Elmaci