| Titel | My Dad, My Hero |
| Agentur | Saatchi & Saatchi Duke |
| Kampagne | Always a Better Way |
| Werbende | Toyota Motor Corporation |
| Marke | Toyota |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2013 / 2 |
| Geschäftsbereich | Autos |
| Slogan | Always a Better Way |
| Story | The TV spot illustrates the car’s benefits, building the image of the father as the hero. As a true superhero, the father can manage family luggage and oversized toys (7 seats and spacious boot), as a cowboy, he can fill the gas tank in a flash (low fuel consumption), like a knight, he accompanies and protects his children (7 airbags) and at night, like an astronaut, he can navigate his vessel among the stars (panoramic roof and on-board technology). |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Finnland, Frankreich, Deutschland, Norwegen, Spanien |
| Kundenbetreuer | Stephane Rydlewski |
| Kundenbetreuer | Dario Giustini |
| Kundenbetreuer | Luca Neyroz |
| Werbeleiter | Gilles Quetel |
| Werbeleiter | Henry de Cumont |
| Executive Creative Director | Anne Cécile Tauleigne |
| Creative Director | Jason Romeyko |
| Art Director | Vincent Berard |
| Texter | Rafael Genu |
| Regisseur | Simon Willows |
| Produktionsfirma | NOSE PH |
| Produzent | Benjamin Besnainou |
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