Lamisil - "Feet on Fire"

Saatchi & Saatchi Geneva

Saatchi & Saatchi Geneva Carouge, Schweiz

8597

Marke: Lamisil
Länder: Vereinigte Staaten von Amerika

Werbende: GlaxoSmithKline

Titel	Feet on Fire
Agentur	Saatchi & Saatchi Geneva
Kampagne	Feet on Fire
Werbende	GlaxoSmithKline
Marke	Lamisil
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 4
Geschäftsbereich	Medikamente
Slogan	Nothing works faster
Story	The film reveals the story of three different characters underperforming due to the discomfort caused by their foot fungus condition, commonly known as Athlete’s foot. The discomfort is metaphorically visualized by the fire in their feet, which represents the chief symptom: the burning sensation.The characters are engaging in activities independently, but their stories become interconnected when they cross paths.The runner, who struggles to keep his rhythm, passes a cyclist who is also having difficulty cycling and, finally the cyclist crosses paths with our key protagonist, a young amateur basketball player. It becomes clear that the basketball player can’t perform well due to the “fire” in his feet.Lamisil, the ultimate solution for Athlete’s foot, enters the scene to extinguish the fire. After a successful application, the player gets confidently back in the game to shoot a winning shot.
Medientyp	Internet-Film
Länge	45 seconds
Executive Creative Director	Jason Romeyko
Deputy Executive Creative Director	Jan Teulingkx
Art Director	Gustavo Figueiredo
Texter	Antoine Karpat
Strategieplaner	Ellen Reifenberger
Produzent	Lyndsay Myerscough
Produzent	Nicola Turek
Etatdirektor	Lucia Lafuenti
Etatdirektor	Melanie Bisseret-Foucher
Chief Executive Officer (CEO)	Andrea Pedrazzini
Regisseur	Bugsy Riverbank Steel
Filmproduzent/Produzent	Rupert Savage
Produktionsmanager	Olivia Mee
Direktor Fotografie	Sy Turnbull
Executive Producer	Julia Reed
Leitung Spezialeffekte	Chris Allen
Flame Artist	Alex Gabucci
Filmübertragung	James Banford
Post-Produktion	Beatrice Bowden