| Titel | A new kind of luxury |
| Agentur | Serviceplan Group |
| Kampagne | Bayerische Motoren Werke' |
| Werbende | BMW |
| Marke | BMW |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 9 |
| Geschäftsbereich | Autos |
| Medientyp | Internet-Film |
| Länge | |
| Global Chief Creative Officer | Alexander Schill |
| Group Executive Creative Director | Jason Romeyko |
| Geschäftsführer | Thomas Heyen |
| Managing Director Account Management | Florian Klietz |
| Executive Creative Director | Michael Wilkin |
| Executive Creative Director | Wolf-Eike Galle |
| Creative Director | Kolja Danquah |
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