Jason Romeyko
Global Executive Creative Director at Serviceplan, Wien
Munich, Deutschland
TitelPhone
Agentur
Kampagne Prevents Cavities - Procter & Gamble
Werbende Procter & Gamble
Marke Blend-a-med
PostedNovember 2006
Geschäftsbereich Zahnpasta
Slogan Prevents cavities
Story Creative idea is based on pictures of white things with holes which distract the ideal and white surfaces (socket, phone, basin). The campaign works by surprising that blend-a-med can prevent such "cavities", leaving these items and their surfaces perfect and perfectly white.
Medientyp Presse & Publikationen
Markt Polen
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