Kieren Redpath
Direktor Digital at Deloitte Digtal
Melbourne, Australien
TitelBeware of Strangers
Agentur
Kampagne Beware of Strangers
Werbende Nissan Motor Corp.
Marke Nissan
Datum der ersten Ausstrahlung/Veröffentlichung 2017 / 4
Geschäftsbereich Autozubehör & Services
Story The campaign features a quirky ensemble cast of 'strangers' who are used to personify common non-genuine parts and accessories. The entertaining spots are the centrepiece of an integrated campaign that poses the question, would you trust a stranger with the people or things that you love?
Philosophie Full-service creative agency V.I. has launched a bold new campaign for Nissan Genuine Parts this week, encouraging drivers to beware of strangers. The campaign comes in response to an industry-wide focus, led by the Federal Chamber of Automotive Industries (FCAI), around the concerning trend of untested and counterfeit parts.
Ergebnis The hero video features all 'strangers', and each of these characters also has their own video to extend the campaign's reach. Over the next 10 weeks, the campaign will be live across a range of channels with an expected audience of more than 11 million.
Medientyp Fernsehen
Länge
Produktionsfirma
Agentur Visual Identity V.I.
Brand Director
Marketing Manager
Agency Principal
Art Production Director
Creative Director
Texter
Produzent
Regisseur
Direktor Fotografie

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