| Titel | Melos |
| Agentur | Tokyu Agency,Inc. |
| Kampagne | Melos |
| Werbende | The Japan Racing Association/ JRA |
| Marke | JRA |
| Posted | April 2018 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | English Synopsis : The Japan Derby Is The Largest Horse Race In Japan Specifically For Three Year Old Racehorses (12 Years Old In Human Years). It Is Considered To Be “the Biggest Festival In The Horse Racing World”, And Even Known To People Who Are Not Racing Enthusiasts. The Campaign Features A Tie-up Music Video For The “japan Derby” With Japanese Music Industry Next Generation Pop Artist “wednesday Campanella”. The Entire Film Was Shot On Location In Mongolia, Featuring “a Hundred 12-year-old Children” And “a Hundred Horses”, Whose Group Performance Describes The Racehorses Running Toward The Japan Derby. “the Birth Of The Next Generation Star” To Lead The Horse Racing World, Is Compared To A Mongolian Girl “overcoming Challenges To Become An Adult”, To Portray The Power To Grow And Nobility Of Challenging In A Dynamic Scale. English Context Explanation : “japan Derby” Is A G1 Race To Decide The No.1 Horse Amongst The Three-year-olds, And Is Considered To Be One Of The Biggest Races Organized By The Japan Racing Association (Jra). It Is An Once-in-a-lifetime Event For The Horses, And Only 18 Out Of 7000 Can Compete In The Race. Winning The Race Is The Greatest Glory For All Horsemen, Including Tamer, Rider And Posturer, And Widely Known For Being “the Biggest Festival In The Horse Racing World”. |
| Medientyp | Case Study |
| Länge | |
| Creative Director | Naotatsu Nozawa |
| Texter | Tatsuya Ishikawa |
| Texter | Ryosuke Sakai |
| Texter | Ryo Miyakawa |
| Account Director | Tomohiko Fujii |
| Account Manager | Shizuka Tamura |
| Strategic Planning Director | Naotatsu Nozawa |
| Planning Director | Naotatsu Nozawa |
| Media Planner | Jun Arai |
| Medienplaner | Takahiro Hattori |
| Promotion Planner | Manami Nagare |
| Promotion Planner | Osamu Nakazawa |
| Pr Planner | Tatsuya Yoshio |
| Agency Producer | Kousuke Kita |
| Film Production Company | Aoi Pro. Inc., Tokyo |
| Director | Tomokazu Yamada |
| Cinematographer | Tetsuya Kondoh |
| Gaffer | Satoshi Mizoguchi |
| Film Producer | Takuma Moriya |
| Produktionsmanager | Mari Matsumoto |
| Location Coordinator | T.ibukuro |
| Stylist&costume Designer | Mayako Shigeta |
| Hair & Make-up | Uda |
| Making | Yuichiro Fujishiro |
| Editor | Takashi Tanaka |
| Colorist | Ayako Osumi |
| Titlel-Design | Gaku Ito |
| Visual Effects | Masashi Hosoda |
| Visual Effects | Shunsuke Kakuuchi |
| Previz | Yasuhiro Kato |
| Director | Dir. F |
| Sounddesigner | Yasuhito Izutsu |
| Musikalische Bearbeitung | Kenmochi Hidefumi |
| Producer | Kenmochi Hidefumi |
| Artist | Wednesday Campanella |
| Manager | Ami Yamamoto |
| Manager | Yasutomo Fukunaga |
| A&r | Shinobu Yokose |
| Song | Kom_i |
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