Natalie Silverstein

Natalie Silverstein

Business Development Manager at TBWA\Chiat\Day
New York, Vereinigte Staaten von Amerika

Zusammenfassung

Dieses Profil wurde erstellt, weil Natalie Silverstein auf AdForum eingetragen wurde.

Das ist mein Profil und ich möchte es bearbeiten.

Positionen

Business Development Manager
Los Angeles, Vereinigte Staaten von Amerika
March 2017 - Derzeit hier (7 Jahre)
Business Development Associate
MXM
New York, Vereinigte Staaten von Amerika
October 2016 - February 2017 (4 Monate)
• Supported New Business leaders in the development of sales strategies, proposals and presentations for Fortune 500 companies
• Managed the delivery of multiple pitches, proposals and RFPs for content, digital, social, print, CRM and integrated marketing programs
• Researched business, communications, and consumer trends to uncover key insights/data points that fed into pitch strategies
Marketing Associate
New York, Vereinigte Staaten von Amerika
July 2015 - October 2016 (1 Jahr 3 Monate)
• Executed marketing initiatives, events and communications to build the reputation of Interbrand’s own brand, with strong focus on revenue and value generation
• Supported the continued growth of the Best Global Brands franchise, including working closely with the Global Creative team to direct event design, programming and production
• Responsible for marketing campaign execution, communications, e-marketing and B2B event management
• Project managed global initiatives including awards submissions, conferences and speaking engagements and partnership opportunities
• Kept a pulse on industry trends in partnership with New Business, Creative and Design to inform thought leadership and digital campaigns
Marketing Coordinator
New York, Vereinigte Staaten von Amerika
September 2014 - July 2015 (10 Monate)
• Supported a wide range of business building events including conferences, client dinners and large-scale launch events
• Managed creation of IP, marketing collateral, outbound marketing programs and other new business tools
• Enhanced Global CRM management and e-marketing activation through the creation of compelling copy and creative HTML, implementation of lead generation forms to generate new business leads, and tracking of marketing ROI
• Project managed large projects for the North American Marketing team, including budget tracking, internal resource management and timeline development

Additional roles:
• Active member of Interbrand's Corporate Citizenship practice
• Summer 2015 Marketing & New Business Intern Manager
• Knowledge Manager for New York and San Francisco offices
• Month of Service 2015 project lead
• Head of Interbrand's World Changing Speaker Series
Marketing Intern
New York, Vereinigte Staaten von Amerika
June 2013 - September 2013 (3 Monate)
• Helped plan Interbrand's 2013 Best Global Brands Launch - The annual publication of 100 most valuable global brands
• Worked closely with the Marketing team to plan and execute the Best Global Green Brands launch
• Worked closely with the Marketing team to provide logistical support for conference speaking engagements and events, such as Interbrand’s annual Corporate Citizenship Conference
• Helped support and coordinate direct mail and e-marketing initiatives through maintenance of CRM system
• Worked with a team of interns to create and deliver a new brand identity-including strategy, naming, and visual identity for a nationally recognized not-for-profit organization
• Created and managed an activation plan for the rebranding of a not-for-profit client, including a timeline for deliverables and a case study to be presented to senior management

Ausbildung

Bachelor of Arts (B.A.) Political Science and Global Studies

2010 - 2014 (4 Jahre)
Received a dual major in Political Science and Global Studies. Graduated magna cum laude with departmental honors.

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