Shaun Frazao

Shaun Frazao

Head of Digital and Content at Wavemaker
Johannesburg Area, South Africa, Südafrika


As a seasoned strategist and researcher, I have developed and contributed to many successful campaigns in the corporate, public and political landscape. I currently work as Head of Digital at Wavemaker, a WPP and GroupM agency in Johannesburg (ZA).

I possess specialised knowledge in digital political communication, and have written various dissertations and academic articles ranging from Personalisation of Politics in South African Election Campaigns on Social Media, to the comparison of the Diffusion of the Arab Spring and #MustFall Transnational Movements.

I have contributed to a range of academic discussions regarding social change specifically focusing on creating successful Corporate Social Initiatives and I serve on the Board of Directors of the Burke Scholarship a programme dedicated to advancing democracy by training and developing extraordinary journalists. In addition to the above mentioned, I also lecture Media and Critical Thinking at VEGA School in Johannesburg.

I believe in creative problem solution within the work environment. My communication and social skills empower me to adapt to any situation or challenge that the work environment may throw at me. I strive towards implementing vision with action to change the world in every possible sphere I perceive as my task.

  • Englisch - Native
  • Afrikaans - Native
  • Französisch - Basic
  • Portugiesisch - Basic


Head of Digital and Content
May 2019 - Derzeit hier (2 Jahre 8 Monate)
Media Director
Bramley, Südafrika
August 2018 - Derzeit hier (3 Jahre 5 Monate)
As media director and head strategist, I develop data-led advertising, communication and media strategies that utilises behavioural change models to reach business objectives. I oversee and guide the through-the-line (traditional and digital) team in developing media plans and campaigns.
HOD: Digital and Intelligence
January 2017 - May 2018 (1 Jahr 4 Monate)
Research and Insights Executive
August 2016 - December 2016 (4 Monate)


Master of Arts in Communication

January 2015 - November 2017 (2 Jahre 10 Monate)

BA (Hons) Communication for Social Change (Cum Laude)

January 2014 - December 2014 (11 Monate)

BA Communication (Cum Laude)

January 2011 - December 2013 (2 Jahre 11 Monate)

Weitere berufliche Aktivitäten

Burke Scholarship for Excellence in Journalism

Board Director
January 2017 - Derzeit hier (5 Jahre)

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