The Adhesive Billboards That Keep Sticking In Your Mind
Brief
When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song. That’s why 3M took the hooks of some of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. They were individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape.
When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called “earworm”. That’s why 3M took the hooks of some of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong.Individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as memorable.Where possible, the actual tape rolls used for the taping where finally stuck to the billboard as a “live” pack shot. For poster sites where the billboard had to be put behind a glass shelter, an alternate visual was used instead that featured a printed pack shot.