Samsung - "Land of Emojis (1mn)"

Cheil Germany

Cheil Germany Schwalbach, Deutschland

Awards

6807

Marke: Samsung
Länder: Deutschland

Werbende: Samsung

Titel	Land of Emojis (1mn)
Agentur	Cheil Germany
Kampagne	Samsung Land of Emojis
Werbende	Samsung
Marke	Samsung
Posted	November 2018
Geschäftsbereich	Handies & Pagers
Story	Samsung Land of Emojis is mobile app and campaign that empowered hundreds of thousands of Germans to make a positive statement about diversity on a personal level as well as for the whole world to see.The campaign started across multiple channels using digital and ambient media and featuring (mobile) websites as well as an innovative mobile app by asking the audience to create their very own personalized emoji sets which then could be used on any digital device for messaging.The three months long campaign period then culminated in a literally symbolic message of positivity in one of Germany's largest outdoor installations.On the annual national “Day of Germany Unity”, all emojis created by the audience were projected onto the Brandenburg Gate in a spectacular, live-rendered 3D mapping, creating a new temporary symbol of diversity that presented itself as an ideal photo opportunity to share with people around the world.Adding to the local cultural importance was the fact that the Brandenburg Gate as a national public monument is usually prohibited from any commercial use.Getting the permission for the 3D mapping on this symbolic landmark was only possible because all the content, namely the personalized emojis had been co-created by the audience itself, thus proving the power and larger cultural relevance of the campaign message.
Medientyp	Mobiles Werbung
Chief Creative Officer	Roland Rudolf
Executive Creative Director	Joern Welle
Creative Director	Arnab Biswas
Copywriter	Annika D'Ambrogio
Texter	Chris Druecks
Art Director	Sonja Fritsch
Art Director	Alexander Neusinger
Art Director	Trang Le Thu
Head of Development	Christoph Fischer
UX Designer	Marco Heutink
Developer	Sebastian Staats
Producer	Cindy Steigerwald
Agency Producer	Moritz Gillrath
Chief Executive Officer	Volker Selle
Business Director	Hong-Seuk Lim
Account Director	Stefan Prilip
Director Public Relations	Roman Laufer
Project Manager	Jan Dörmann
Projektmanager	Valentina Zehe
Projektmanager	Anna Mrass
Retail Designer	Malte Nowag