Titel | British Election |
Brief | When Britain was thrown into a snap election, The Economist reacted quickly. The election was expected to be a foregone conclusion. To help avoid a complacent vote, (or worse, a no-show), The Economist took centre stage by offering every person in Britain free access to the magazine's sharp perspective. From the eccentricity of Snapchat to the accessibility of outdoor, the message was reached potential readers wherever the conversation was happening. |
Agentur | Proximity London |
Kampagne | British Election |
Werbende | The Economist |
Marke | The Economist |
Posted | November 2017 |
Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
Story | When Britain was thrown into a snap election, The Economist reacted quickly. The election was expected to be a foregone conclusion. To help avoid a complacent vote, (or worse, a no-show), we thrust The Economist centre stage by offering every person in Britain free access to The Economist’s perspective. We worked through the night to deliver commuters live news of key swings in their local constituencies on digital billboards at Kings Cross and roaming digital ad vans, offering free copies of The Economist and generating subscriptions at the same time. |
Medientyp | Case Study |
Executive Creative Director | John Treacy |
Deputy Executive Creative Director | Jason Cascarina |
Art Director | Rob Morris |
Texter | Ben Sawyer |
Kundenbetreuer | James Knight |
Etatdirektor | Prena Amin |
Kaufmännischer Geschäftsführer | Matt Brocklesby |
Etat-Planer | Matt Linnett |
Design | Gabriele Mockute |
Design | Mitch Bellach |