Mitch Bellach
Designer at Proximity London
Großbritannien
TitelBritish Election
BriefWhen Britain was thrown into a snap election, The Economist reacted quickly. The election was expected to be a foregone conclusion. To help avoid a complacent vote, (or worse, a no-show), The Economist took centre stage by offering every person in Britain free access to the magazine's sharp perspective. From the eccentricity of Snapchat to the accessibility of outdoor, the message was reached potential readers wherever the conversation was happening.
Agentur
Kampagne British Election
Werbende The Economist
Marke The Economist
PostedNovember 2017
Geschäftsbereich Zeitungen, Zeitschriften, Bücher
Story When Britain was thrown into a snap election, The Economist reacted quickly.

The election was expected to be a foregone conclusion. To help avoid a complacent vote, (or worse, a no-show), we thrust The Economist centre stage by offering every person in Britain free access to The Economist’s perspective.

We worked through the night to deliver commuters live news of key swings in their local constituencies on digital billboards at Kings Cross and roaming digital ad vans, offering free copies of The Economist and generating subscriptions at the same time.
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