Titel | In Real Life |
Agentur | BBDO New York |
Kampagne | In Real Life |
Werbende | Monica Lewinsky / Anti-Bullying |
Marke | Monica Lewinsky / Anti-Bullying |
Posted | Januar 2019 |
Geschäftsbereich | Gemeinnützige Organisationen |
Story | "In Real Life" is an online PSA that sheds light on the disparity between how people act online versus in real life. The PSA featured actors reenacting hateful comments written on social media, on the street. Every time a scenario was reenacted, strangers stepped in to defend those being bullied. Since most social media influencers have experienced cyberbullying, we partnered with them to share their experiences dealing with online bullying and the lack of it when they’re offline. Their personal stories were shared with their followers, along with the PSA, urging them to rethink their actions online and to #ClickWithCompassion. |
Medientyp | Case Study |
Sound Company / Music Company | Human |
Post-Produktion | The Mill New York |
Art Director | Bianca Guimaraes |
Regisseur | Win Bates |
Stellvertretender Creative Director | Roberto Danino |
Texter | Roberto Danino |
Stellvertretender Creative Director | Bianca Guimaraes |
Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Executive Creative Director | Danilo Boer |
Executive Creative Director | Marcos Kotlhar |
Head of Integrated Production | David Rolfe |
Executive Producer | Angela Narloch |
Music Director | Rani Vaz |
Planning Director | Christina Stoddard |
Junior Brand Planner | Dexter Blumenthal |
Engagement Planning Director | Yin Chung |
Communication Planner | James Mullaly |
Kundenbetreuung | Steven Panariello |
Kundenbetreuung | Lindsey Cash |
Kundenbetreuung | Carrie White |
Kundenbetreuung | Nora Stanton |
Influencer Manager | Lucy Bennett |
Produktionsfirma | BBDO Studios |
Executive Producer | Persis Koch |
Studios Lead | Michael Gentile |
Studios Lead | Michael Gentile |
Studio-Manager | AJ Rowe |
Redaktionsbüro | WORK Editorial NY |
Cutter | Adam Witten |
Editorial Producer | Jamie Perritt |
Komponist | Andrew Bloch |
Mix Company | Heard City |
Mixer | Dan Flosdorf |
Executive Producer, Mix | Gloria Pitagorsky |
Executive Producer, Mix | James Dean Wells |
Kolorist | Fergus McCall |
Color Producer | Luis Martin |
2D Assist | Kyle Zemborain |
Leitung 3D | Corey Brown |
PR Agency | Dini Von Mueffling Communications |