Lucy Bennett
Influencer Lead at BBDO NY
Vereinigte Staaten von Amerika
TitelIn Real Life
Agentur
Kampagne In Real Life
Werbende Monica Lewinsky / Anti-Bullying
Marke Monica Lewinsky / Anti-Bullying
PostedJanuar 2019
Geschäftsbereich Gemeinnützige Organisationen
Story "In Real Life" is an online PSA that sheds light on the disparity between how people act online versus in real life. The PSA featured actors reenacting hateful comments written on social media, on the street. Every time a scenario was reenacted, strangers stepped in to defend those being bullied. Since most social media influencers have experienced cyberbullying, we partnered with them to share their experiences dealing with online bullying and the lack of it when they’re offline. Their personal stories were shared with their followers, along with the PSA, urging them to rethink their actions online and to #ClickWithCompassion.
Medientyp Case Study
Sound Company / Music Company
Post-Produktion
Art Director
Regisseur
Stellvertretender Creative Director
Texter
Stellvertretender Creative Director
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Head of Integrated Production
Executive Producer
Music Director
Planning Director
Junior Brand Planner
Engagement Planning Director
Communication Planner
Kundenbetreuung
Kundenbetreuung
Kundenbetreuung
Kundenbetreuung
Influencer Manager
Produktionsfirma
Executive Producer
Studios Lead
Studios Lead
Studio-Manager
Redaktionsbüro
Cutter
Editorial Producer
Komponist
Mix Company
Mixer
Executive Producer, Mix
Executive Producer, Mix
Kolorist
Color Producer
2D Assist
Leitung 3D
PR Agency

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