| Titel | Coins of Hope |
| Agentur | VML |
| Kampagne | Coins of Hope |
| Werbende | Child Focus |
| Marke | Child Focus |
| Posted | März 2017 |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Story | Every two minutes a child goes missing in Europe. While abductions often make headlines, media attention wanes over time. Child Focus drums up awareness for Intentional Missing Children's Day with its Coins of Hope campaign. The 1 million coins brought into circulation featured the face of a boy who went missing over 20 years ago. The website tracks the coins spreading throughout Europe and the world as citizens and celebrities posted photos with #CoinsOfHope on an interactive map. With all the generated attention, Mansour Safi, a missing child, was reunited with his family. |
| Medientyp | Case Study |
| Länge | |
| Creative Director | Manuel Ostyn |
| Creative Director | Pieter Staes |
| Creative Director | Sam De Volder |
| Creative Director | Mateusz Mroszczak |
| Art Director | Kate Bellefroid |
| Texter | Jolien Tuyteleers |
| Agency Producer | Ingeborg Van Hoof |
| Agency Producer | Annelies Deneckere |
| Design Director | Max Heirbaut |
| Kundenbetreuer | Seppe Dogge |
| Kundenbetreuer | Jentina Van Eynde |
| Sound Engineer | Mathias Lewis |
| Sound Engineer | Eli Sundermann |
| Leiter Strategie | Toon Diependaele |
| Strategieplaner | Katleen De Vlieger |
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