Bruce Lee
Founding and Chief Creative Partner at IPNY, Inc., New York
New York, Vereinigte Staaten von Amerika
TitelWho's the hero behind the mask?
Agentur
Kampagne Who's the hero behind the mask?
Werbende Dana-Farber Brigham Cancer Center
Marke Dana-Farber Cancer Institute
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 5
Geschäftsbereich Krankenhäuse und Klinike
Story The initiative was designed by Dana-Farber and IPNY to celebrate all Dana-Farber frontliners via social media channels. Open to the general public as well as the extended Dana-Farber family, this effort invites participants to post images and notes on their Facebook, Instagram, Twitter or LinkedIn feeds using the hashtag #MyDanaFarberHero giving shout outs to both specific Dana-Farber employees and frontliners in general. Dana-Farber is featuring these heroes and reposting/retweeting community posts as part of an ongoing campaign on their social media, Institute wide email bulletins, and on their COVID-19 resource center web site page. Community posts are aggregated using the #MyDanaFarberHero hashtag on the web page and shared with the front liners.
Medientyp Social Media
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