Thibault Loué
Business Partner at Ogilvy
France, Frankreich
TitelLibé des réfugiés
BriefEveryone has an opinion about refugees, but when do the refugees get a chance to speak for themselves? That chance came when the French newspaper Libération allowed refugees to write and edit an entire issue. The 21 refugees from different origins came together to explain how they saw France and the topical news of the day. Instead of being spoken about, the refugees themselves were given a voice.
Agentur
Kampagne Libé des réfugiés
Werbende Libération
Marke Libération
PostedMai 2017
Geschäftsbereich Zeitungen, Zeitschriften, Bücher
Story Refugees are described as a problem in medias that people refuse to have a gaze on because they don’t feel responsible for it. To switch people perception and give their own identity back the best solution was to let them speak on their behalf. On March 7th we decided to give them the whole paper for 1 day. An entire Liberation issue was written by 21 refugees from an array of origins with one challenge: explain beyond today’s news how they see France. A paper by the refugees but not on refugees
Medientyp Case Study
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