Titel | Project Understood (130s) |
Agentur | FCB Canada |
Kampagne | Project Understood |
Werbende | Google AI / Canadian Down Syndrome Society |
Marke | Google AI / Canadian Down Syndrome Society |
Posted | April 2020 |
Geschäftsbereich | Gemeinnützige Organisationen |
Story | Introducing Project Understood, a campaign that recruited the Down syndrome community to donate their voices to train Google’s speech recognition model to understand them. The more data collected the smarter the model gets – potentially improving speech recognition technology and making the world more accessible for the 78 million people with all forms of atypical speech. |
Medientyp | Case Study |
Länge | |
Chief Creative Officer | Nancy Crimi-Lamanna |
Chief Creative Officer | Jeff Hilts |
Worldwide Creative Partner EVP | Fred Levron |
Stellvertretender Creative Director | Elma Karabegovic |
Stellvertretender Creative Director | Michael Morelli |
Stellvertretender Creative Director | Marty Hoefkes |
Texter | Shannon McCarroll |
Texter | Jason Soy |
Leiter Strategie | Shelley Brown |
Strategy Director | Eryn LeMesurier |
Strategy Director | Shelagh Hartford |
Strategy Coordinator | Audrey Zink |
Geschäftsführer | Tracy Little |
Geschäftsführer | Tim Welsh |
Etatdirektor | Blake Connolly |
Account Supervisor | Olivia Selbie |
Agency Producers | Sarah Michener |
Agency Producers | Kristine Lippett |
VP of Operations | Shandi Horovitch Horovitch |
Projektmanager | Cori Pettit |
Product and Technology Solutions | John Sime |
Head of Global Innovation | Kris Hoet |
PR | Shannon Stephaniuk |
Produktionsfirma | FuelContent |
Regisseur | Scott Drucker |
Herstellungsleiter | Sarah Michener |
Direktor Fotografie | Scott Drucker |
Direktor Fotografie | Chet Tilokani |
Kameramann | Scott Drucker |
Kameramann | Chet Tilokani |
Ton | Nicolas Field |
Make-Up | Neil Silverman |
Fotograf | Cassidy Clemmer |
Redaktionsbüro | Outsider Editorial |
Cutter | John Gallagher |
Cutter | Michael Barker |
Assistenzredakteur | Scott Edwards |
Executive Producer | Kristina Anzlinger |
Transfer Facility | Alter Ego |
Kolorist | Eric Whipp |
Online Facility | Alter Ego |
VFX-Künstler | Eric Perrella |
Alter Ego Producer | Caitlin Schooley-Groneveldt |
Grayson Matthews | |
Music Track Director | Mark Dominic |
Vlad Nikolic | |
Kelly McCluskey | |
Speech Pathologist | Amanda Cotton |