David Hackworthy

David provides strategic leadership and direction across the Saatchi & Saatchi network as well as working on key clients and new business. Internationally recognized as a thought leader, David was most recently Chief Strategy Officer of Fallon London. Across his career, David has built extensive experience with international agencies and on global brands, and has spent equal periods of his working life in Australia, the USA and the UK. After a dual degree in Law and Commerce from the University of New South Wales in Sydney, David started out in brand management before going agency side in his native Australia. He moved overseas and became head of planning at DMB&B in New York and later CSO at TBWA Chiat/Day New York, before moving to the UK as CSO of DDB London. In 2006, he co-founded integrated creative agency The Red Brick Road, joining Fallon London in 2013. David worked on multiple global businesses including Coca-Cola, Procter & Gamble, Cadbury, Unilever, Mars, Philips, Absolut, and Heineken. He is based in London.