| Titel | The Bike Light lane |
| Agentur | mortierbrigade |
| Kampagne | Bike Light Lane |
| Werbende | Bike For Brussels |
| Marke | Bike For Brussels |
| Posted | Januar 2018 |
| Geschäftsbereich | Werbeagenturen |
| Story | 1 cyclist in 4 rides without a bike light in Brussels, putting themselves and others at risk of serious accidents. To tackle this problem, independent agency mortierbrigade came up with an innovative experience for their client Bike for Brussels: the first “Bike Light Lane”. In a tunnel, cyclists without lights were detected and experienced what could happen to them first hand. |
| Medientyp | Interaktive Outdoor Experience |
| Länge | |
| Werbeleiter | Sofie Walschap |
| Werbeleiter | Véronique Dehasque |
| Werbeleiter | Damiaan De Jonge |
| Creative Director | Philippe de Ceuster |
| Creative Director | Jens Mortier |
| Creative Director | Joost Berends |
| Creative Teammitglied | Jesse Van Gysel |
| Creative Teammitglied | Tom Meijer |
| Creative Teammitglied | Zoé De Priester |
| Head of TV | Charlotte Coddens |
| Strategist | Dorien Mathijssen |
| Produzent | Margot Van Daele |
| Social Media Expert | Jonas Van Bael |
| Projektmanager Digital | Jeroen De Bock |
| Designer | Wim De Dobbeleer |
| Produktionsfirma | beyond |
| Produzent | Anner Tiete |
| Produzent | Kevin Verelst |
Mehr Projekte
ALLE SEHENCall Mom
- MARKE:
- Proximus
- AGENTUR:
- FamousGrey
Combat Warm-up
- MARKE:
- Garmin
- AGENTUR:
- FamousGrey
Combat Warm-up
- MARKE:
- Garmin
- AGENTUR:
- FamousGrey
Volvo Street Configurator 2
- MARKE:
- Volvo
- AGENTUR:
- FamousGrey
Volvo Street Configurator 1
- MARKE:
- Volvo
- AGENTUR:
- FamousGrey
Volvo Street Configurator
- MARKE:
- Volvo
- AGENTUR:
- FamousGrey
Be Safe, Be Late : Zoe (en)
- MARKE:
- Volvo
- AGENTUR:
- FamousGrey
Be Safe, Be Late : Jaden (en)
- MARKE:
- Volvo
- AGENTUR:
- FamousGrey
Be Safe, Be Late : Lore (en)
- MARKE:
- Volvo
- AGENTUR:
- FamousGrey