Titel | Small But Mighty |
Brief | HydrExtreme by Consonant Skincare is the most potent hydration serum on the planet. Just one small bottle can hydrate your skin for a whole season. So, to counter Canada’s notoriously dry winter, a pop-up store was launched in Toronto inspired by HydrExtreme’s small-but-mighty formula. From a small retail footprint to tiny promo pieces and even a coupon that used your own micro dry skin flakes to reveal a HydrExtreme offer, every element of the campaign was designed with potency in mind. |
Agentur | Zulu Alpha Kilo |
Kampagne | Small But Mighty |
Werbende | Consonant Skincare |
Marke | HydrExtreme |
Posted | November 2019 |
Geschäftsbereich | Hygiene, Körper- & Schönheitspflege |
Story | HydrExtreme by Consonant Skincare is the most potent hydration serum on the planet. Just one small bottle can hydrate your skin for a whole season. So, to counter Canada’s notoriously dry winter, a pop-up store was launched in Toronto inspired by HydrExtreme’s small-but-mighty formula. From a small retail footprint to tiny promo pieces and even a coupon that used your own micro dry skin flakes to reveal a HydrExtreme offer, every element of the campaign was designed with potency in mind. |
Medientyp | Case Study |
Chief Creative Officer | Zak Mroueh |
Creative Director | Susie Lee |
Creative Director | Gary Watson |
Design Director | Ryan Booth |
Designer | Kevin Sato |
Designer | Gala Tanaskovitch |
Art Director | Kevin Sato |
Art Director | Caroline Sierra-Bornais |
Texter | Vinay Parmar |
Texter | Monika Leck |
Texter | Luke McNeill |
Werbeleiter | William Baker |
Werbeleiter | Kristina Breckon |
Studio Artist | Anna Harju |
Studio Artist | Ashleigh O’Brien |
Studio Artist | Andrew Martin |
Studio Artist | Brandon Dyson |
Studio-Manager | Greg Hepinstall |
Agency Producer | Laura Dubcovsky |
Account Management Team | Nadine Arsenault |
Account Management Team | Lisa Sousa |
Account Management Team | Skye Gandy |
Fotograf | Sarah Azzam |
Print Production Company | Seamliss Graphics and Marketing |
Print Production Company | Flash Reproductions |