Huma Qureshi
Chief Corp Communications Officer -Asia Pacific & MENA at GREY group AMEA
Hong Kong , China
TitelI am a little girl
Titel (Originalsprache)Mein Choti Si Aik Ladki Hoon
Agentur
Kampagne I am a little girl
Werbende Unilever
Marke Lifebuoy
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 3
Geschäftsbereich Shampoos & Haarspülungen
Philosophie Lifebuoy Shampoo has always championed the cause of girl child education, and the importance of reinforcing the support that allows our little girls to dream gets greater every day. We took an important and monumental step forward. Taking an age old poem, we got the ever-inspiring Zehra Nigah to rewrite it from the excited gaze of a little girl. Showing her question why she should be held back, question do her dreams not have a right to be represented? With the support and partnership of the Government of Pakistan and the School Education Department of the Government of Punjab the full poem, penned by Zehra Nigah will now be included into textbooks. This is just the beginning. To be able to drive change at the grassroots is a dream for us, and we could not be any prouder of Lifebuoy Shampoo to pick up this mantle for all the little girls of Pakistan.
Medientyp Interaktiv
Länge
Chief Executive Officer (CEO)
Creative Director
Chief Communications & PR Officer
Kaufmännischer Geschäftsführer
Senior Account Manager
Leiter Creative Group
Creative Manager
Creative Manager
Social Media Manager
Social Media Manager
Creative Director
Berater
Berater
Liedtexter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter

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