| Titel | Making The List |
| Agentur | CHEP Network |
| Kampagne | Making The List |
| Werbende | The Lego Group |
| Marke | Lego |
| Posted | April 2018 |
| Geschäftsbereich | Spielwaren & Spiele |
| Story | How does a classic toy brand like Legos compete with the massive wave of new toys hitting the market every holiday season? The iconic plastic block company used trend predictions and data to identify trending toys, then hacked into online search engines. When shoppers searched for train sets, nintendo or hatchimals for the children on their list, they saw a build-it-yourself Legos kit alternatives. After all, a child’s imagination can build anything with some Legos. |
| Medientyp | Case Study |
| Länge | |
| Managing Partner | David Halter |
| Chief Executive Officer | Chris Howatson |
| Chief Creative Officer | Ant White |
| Creative Director | Brian Jefferson |
| Texter | Ashley Wilding |
| Texter | Cameron Brown |
| Art Director | Daniel Davison |
| Multimedia-Designer | Jason Young |
| Multimedia-Designer | Vanessa Saporito |
| Lego Builder | Nigel Hill |
| Account Director | Mariana Rice |
| Account Manager | Claire Hawksford |
| Agency Producer | Julie Duff |
| Agency Producer | David Cooper |
| Head Of Performance | James Shaw |
| Operations | Roma Stein |
| Film Production Company | Yell Design, Melbourne |
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