King Henry
Creative Teammitglied at Biscuit Filmworks UK
London, Großbritannien
Titeladidas GMR 2
Agentur
Kampagne adidas GMR
Werbende adidas
Marke Adidas Football
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 3
Geschäftsbereich Sportbekleidung
Story The launch film featuring Paulo Dybala sees two people battling it out for the best team rating on FIFA Mobile by competing in a series of gritty real-world challenges to prove their skill. The film is being followed by a product demo film and a series of ‘skills videos’ explaining how the product works and what it tracks. As well as creating the launch strategy and content for GMR.
Problem . adidas GMR (pronounced Gamer) is a smart insole that tracks your real world football skills and uses that data to improve your team in EA Sports FIFA Mobile – the better you get on the football field, the better your players become in FIFA Mobile. Utilising Google Jacquard technology, the insole tracks footballers’ speed, distance, shot power and passes. The data collected by the insole is then synced directly to the user’s FIFA Mobile team. Collaborating with adam&eveDDB, adidas secretly hid the GMR insole inside football boots in the days running up to the tech’s official release on 10 March. A online film, promoted by some of football’s biggest names, documents the high tech insoles being ‘smuggled’ into boots, before being hidden in stores around the world for gamers and footballers to find and sent to unknowing influencers.
Medientyp Internet-Film
Länge
Redaktionsbüro
Post-Produktion
Audio-Postproduktion
Schauspieler
Joint CEO
Marketing Vice President
Chief Creative Officer
Creative Director
Creative Director
Creative Teammitglied
Creative Teammitglied
Leitender Produktionsverantwortlicher
Agency Producer
Agency Producer
Leiter Strategie
Planning Director
Etat-Planer
Kaufmännischer Geschäftsführer
Etatdirektor
Etatdirektor
Projektmanager
Packaging Design
Head of Design
Head of Design
Head of Design
Produktionsfirma
Executive Producer
Produzent
Regisseur
Direktor Fotografie
Cutter
Assistenzredakteur
Post-Produktion
Kolorist
Sound Engineer
Sound Engineer

An diesem Projekt beteiligte Leute

Ähnliche Werbungen

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's